Justin is the CEO of The InnKeepers, which own and operate 5 mid-scale hotels in Winnipeg and surrounding area with 175 team members. The company is on a growth trajectory with its eye on developing more hotel properties. He is making an impact on the Manitoba economy and tourism sector with the achievement of his many successful hotels. With many years of experience in the hotel industry and in administration, Justin brings organizational focus and growth that is beneficial to the business. Justin is a serial entrepreneur who has finally settled down in the family business. He leads a second-generation family business that has grown from humble roots and now consists of five hotels, residential developments and commercial real estate. The transition from one generation to the next has been relatively smooth despite some uncomfortable conversations and high emotional levels during decision-making. The mission of the business and for the family is Genuine Care. They do this by focusing on caring for the team members and actively giving back to the communities that they are lucky enough to work in.